OB Automation · Marketing and enquiry handling for law firms
We run the ads, build the landing pages, and make sure nobody who calls or enquires falls through the cracks, whether it’s 2pm or 9pm.
Family, commercial, wills and estates · Metro Sydney
From $1,500 a month · ad spend paid direct to Google, never marked up
What we do
More enquiries, better qualified, properly reported. Every part of the funnel, not just the phone call.
01
More enquiries
Google Business Profile and Google Ads, targeted by practice area and suburb, so the right searches find your firm.
02
Landing pages per practice area
A family law search doesn’t land on a generic homepage. Each practice area gets its own page, built to convert that search.
03
Every enquiry answered and captured
Name, number, matter type, conflict check, consultation booked. Nothing sits in a voicemail.
04
Reporting to matter, not click
Most agencies hand over leads and go quiet. We see both ends, so you know cost per signed matter, not cost per click.
The intake
What every enquiry gets
Not a script. This is the order it works through, every time.
Every enquiry
Name, number and matter type, then a quick conflict check before anything’s booked. One question at a time, not a list fired at them.
If it’s urgent
Family violence, an urgent injunction, a matter with a deadline this week. Flagged and passed straight to the principal, not left for the next business day.
What it will never do
Give legal advice. Guess at your chances. Quote a fee before the principal has looked at it. Promise a callback time nobody’s agreed to.
That refusal is the point. Callers trust it more than a firm answer would have.
Example call
An example call, not a recording.
Priya is a fictional caller. This is what an enquiry can sound like, from first hello to a booked consultation.
Assistant: Thanks for calling, I’m the intake assistant. Who am I speaking with?
Caller: Hi, it’s Priya. I think I need a family lawyer, but honestly, do I even have a case?
Assistant: I can’t advise on that, but I’ll get your details to the principal and she’ll call you back. What’s the best number to reach you on?
Caller: 0412 xxx 118, that’s fine.
Assistant: Thanks. And what’s the matter about, roughly, so she’s ready when she calls?
Caller: Property settlement. We separated about eight months ago.
Assistant: Got it. One more thing before I book you in, has anyone else involved, your ex or their solicitor, already spoken with anyone at this firm?
Caller: No, just me so far.
Assistant: Good, no conflict there then. I’ve got a slot Thursday at 10am, I’ll pencil you in and text a confirmation. Anything else before I let you go?
Sent to the principal:
NEW ENQUIRY · FAMILY LAW
Priya, property settlement
0412 xxx 118
Booked Thursday 10am. No conflict flagged.
No advice given, no case facts assumed. Just the essentials, sent straight to the principal.
Pricing
One retainer. Ad spend paid at cost.
From $1,500 a month. No markup on media spend, no bundled fees. You’ll always know what’s retainer and what’s going straight to Google.
01
Retainer: from $1,500 a month
Covers Google Business Profile and Ads management, a landing page for every practice area, enquiry intake and booking, and reporting to matter.
02
Ad spend: paid direct to Google
At cost. Never marked up, never bundled into the retainer. You see exactly what Google charges.
All prices are in AUD. No GST is charged.
Data and trust
FAQ
What do you actually do?
We run Google Business Profile and Google Ads for your practice areas, build a landing page for each one, answer and qualify every enquiry, and report on what turns into a signed matter, not just a click.
Do you take on personal injury or compensation matters?
No. We work with family, commercial, and wills and estates practices, and don’t take on personal injury or compensation work. It’s a deliberate line, not an oversight.
What happens when someone calls or enquires?
The enquiry is answered, the caller’s name, number and matter type are captured, a conflict check is run, and a consultation is booked straight into your calendar.
Do you give legal advice on the call?
No. The intake never advises on a matter or guesses at an outcome. It gets the details to your principal and books a consultation.
What does it cost?
From $1,500 a month. Ad spend is paid direct to Google at cost, never marked up, never bundled into the retainer.
Which practice areas do you work with?
Family law, commercial, and wills and estates, for firms with two to four principals in metro Sydney.
How long does setup take?
Setup usually takes a few business days once we’ve built your landing pages and campaigns.
What happens outside business hours?
Enquiries are still answered and captured, so nothing waits until Monday morning.
Tell us your practice areas and we’ll walk you through how it works. Book a call, or send us a few details and we’ll be in touch.
Book a 30 minute call